The use of digital technology for promotions of product /service for sale or service by digital media mostly on the internet and now in mobile technology is called digital marketing. The channels of digital marketing are display advertising, social media marketing, email marketing, affiliate marketing etc, content marketing, search engine optimization etc.
Digital marketing is online marketing using the internet and other forms of digital communication. Digital marketing has become well known as it reaches a wide audience of people. Digital marketing is communicating with customers in real time. Digital marketing takes action immediately on customers after viewing ads.